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Grand Opening Of The Men’s Department At ABC

Last night, the men’s department at ABC Ashrafieh relaunched with a new decor and vibe. The grand opening was dubbed ‘Manly Yours’, as the whole floor was transformed into a series of chic mini boutiques and bars serving cocktails with music blasting through the speakers. As I walked through this temporary venue reminiscent of nightlife in Beirut, I noticed some major changes from the previous men’s department. The set up for each brand reminded me of giant Manhattan department stores, the library and cafe adjacent are almost integrated with the shops, there is a new barber shop open within this space, as well as a section for art and artists’ displays as well.








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